Is Outlook a CRM?
Outlook is not a CRM (Customer Relationship Manager) by itself. It is actually a PIM (Personal Information Manager), but it is essentially the standard in business today for individual email, contact and scheduling management. It falls a bit short on providing the advanced functions such as customer management, sales management, and reporting that most businesses need. Getting to those features can be easier than many think.
What’s in an Outlook CRM
The features available from CRM programs can be quite extensive. To get the most from an Outlook CRM, there are some primary functions to focus on.
1. Outlook integration
2. Advanced Contact Management
3. Sales Management
4. Relational Database
A good Outlook CRM plug-in can provide the building blocks for a complete solution that can grow with your company.
For further information Log on to:
http://www.avidian.com/Customer-Relationship-Management/ol-crm.aspx
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